Remove 2006 Remove Leads Remove Physicians
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Marketing to Doctors and Physicians

Healthcare Success

How to create marketing and lead generation systems that get results. Editor’s Note: I wrote the first version of this blog post back in 2006 when we launched Healthcare Success. It turns out that marketing to physicians can even be fun and easy when you overcome the obstacles which frustrate most others.

Doctors 57
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U.S. market access landscape: A push for control is erasing the boundary between payers and providers in U.S. healthcare

Clarivate

The drug store entered the retail clinic business in summer 2006 by acquiring Minneapolis-based MinuteClinic, an already-established chain of retail-based healthcare clinics with many locations inside CVS pharmacies.

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Comparison of Humira biosimilars in the US and Europe

Pharmaceutical Technology

Currently, 40 biosimilars are FDA-approved and 25 have launched, whereas the EMA has approved 86 biosimilars since 2006. Many experts have concerns that only a few Humira biosimilars will have access to the US market, while the rest will not be listed, thereby leading to lower savings than expected.

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Japan’s M&A Boom

Pharmaceutical Technology

“The Japanese government is encouraging physicians to use more generic drugs,” Sato explains, adding that this is in part due to the ageing population and increased price of effective healthcare. “Local generic companies such as Ranbaxy and DRL have expanded through acquisition in Western markets aggressively in 2006.”

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Is it Time for a New Healthcare Brand – Or a Rebrand?

Healthcare Success

You must consider the needs, wants, and preferences of patients, healthcare professionals, referring physicians, and other internal and external stakeholders. Strategies to improve customer service and overall patient experience Staff training —to ensure all physicians and medical staff are aligned with and embody the new brand values.

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The Levels of Content & Why Healthcare Can’t Settle for Lower Tiers

Healthcare Success

It happens through close, collaborative relationships between your subject matter experts (most of whom are key stakeholders, physicians, and nurses) and writers. decision-makers, administrators, physicians, nurse practitioners), marketing executives, and key stakeholders.

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Will A.I. Replace the Medical Sales Workforce and Surgeons? With Edouard Saget

Evolve Your Success

It’s trying to do all the processing of the physician in their brain as how they would want to do it and telling a digital or software robot to do it on their behalf, and it works. Would you say it’s saving physicians time, money, and all the above? I’m assuming you’ve talked to 100 physicians by now.