Remove 2006 Remove Healthcare Remove Physicians
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Marketing to Doctors and Physicians

Healthcare Success

(Editor’s Note: I wrote the first version of this blog post back in 2006 when we launched Healthcare Success. Every time I run into someone who is faced with the daunting challenge of marketing to doctors or other healthcare professionals, I giggle empathetically and say, “I feel your pain.”. Conclusion.

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U.S. market access landscape: A push for control is erasing the boundary between payers and providers in U.S. healthcare

Clarivate

healthcare payers and providers are consolidating at a dizzying clip as they seek to gain market share, increase access to care and secure clinical control to improve health outcomes.

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Is it Time for a New Healthcare Brand – Or a Rebrand?

Healthcare Success

Did your business neglect to establish proper healthcare branding from the beginning? Most brands evolve every three to ten years, but healthcare rebranding doesn’t have to be scary or daunting. Today’s healthcare businesses face new and aggressive competition on multiple fronts.

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The Levels of Content & Why Healthcare Can’t Settle for Lower Tiers

Healthcare Success

Content comes in levels or tiers, and your healthcare website requires the highest level. Writing high-quality content for healthcare that ranks high on Google and drives consumer action is hard. Along with damaging your reputation among consumers and peers, it goes against Google’s quality standards for healthcare content.

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Our Most Popular Blogs

Healthcare Success

At Healthcare Success, we have been sharing marketing knowledge, tips, and tricks since our agency’s founding in 2006. Start With Some Classics Whether you’re a new marketer or a seasoned professional, take a deep dive into essential topics that can significantly impact your healthcare business.

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After loss of exclusivity, small-molecule generics bite quick and hard, while biologics remain resilient

Clarivate

The continued strength of HUMIRA in France is particularly remarkable, Parisi noted, given that biosimilars are better entrenched in Europe, where a biosimilar was first approved in 2006. physicians tend to favor the tried-and true. In the U.S., In the U.S., However, in Europe as in the U.S.,

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Gene therapy: a radical pharmaceutical revolution

European Pharmaceutical Review

The impact of a one-time gene therapy treatment on national health budgets must also be considered, particularly at a time when many healthcare systems are facing financial challenges. Economic uncertainties can therefore lie in the high cost involved in drug development, manufacturing and delivery.