article thumbnail

What Is Influencer Marketing & Is it Safe for Healthcare?

Healthcare Success

Can healthcare organizations leverage influencer marketing to authentically connect with high-value patients and referring doctors, while staying compliant and brand safe? Getting into influencer marketing in healthcare might seem risky, but it doesn’t have to be.

Marketing 108
article thumbnail

The perfect storm is coming for pharma

World of DTC Marketing

Retail price increases for widely used brand name prescription drugs consistently exceeded the rate of general inflation between 2006 and 2020. SUMMARY: One area where Republicans and Democrats agree is that drug pricing is out of control. In contrast, the general inflation rate was 1.3 percent over the same period. percent.

Pharma 187
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Top 25 Healthcare Market Research Companies in the USA

Medico Reach

You need strategic market research to validate your credibility as a healthcare company. For this reason, you need the help of reliable healthcare market research companies. Fortunately, you can take advantage of our curated list of the top 25 healthcare market research companies. Reckner Healthcare. Lucid Health.

article thumbnail

U.S. market access landscape: A push for control is erasing the boundary between payers and providers in U.S. healthcare

Clarivate

healthcare payers and providers are consolidating at a dizzying clip as they seek to gain market share, increase access to care and secure clinical control to improve health outcomes. Payers are responding by creating, acquiring or fortifying provider networks and healthcare clinics of their own.

article thumbnail

Is it Time for a New Healthcare Brand – Or a Rebrand?

Healthcare Success

Did your business neglect to establish proper healthcare branding from the beginning? Most brands evolve every three to ten years, but healthcare rebranding doesn’t have to be scary or daunting. Today’s healthcare businesses face new and aggressive competition on multiple fronts.

article thumbnail

MedicoReach Helped a Healthcare Brand Strategy and Positioning Firm to Get Their Requirements at the Eleventh Hour

Medico Reach

The Healthcare Brand Strategy and Positioning Firm was founded in 2006, and since then, it has expanded its offices to Canada and Japan as well. These include healthcare professionals, medical executive, doctors, and every relevant person. Their target audience consisted of all types of healthcare professionals and patients.

article thumbnail

Healthcare Businesswomen’s Association Announces Appointment of New CEO

Pharma Marketing Network

FAIRFIELD, NJ, 30 June, 2021- The Healthcare Businesswomen’s Association Board of Directors announces the appointment of Susan O’Connor as Chief Executive Officer of the global not-for-profit association, ushering in a new chapter in its mission of advancing women in healthcare. Bina added. “I For decades, Ms. About the HBA.