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Biogen’s $900 million settlement signals scrutiny on speaker fees

Pharmaceutical Technology

As per the US Department of Justice, Biogen paid remuneration in the form of training and consulting fees and speaker honoraria, to induce physicians to prescribe the company’s drugs, in violation of the Anti-Kickback Statute. At the same time, companies need to prioritize their compliance programs. Biogen’s activity in multiple sclerosis.

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Is it Time for a New Healthcare Brand – Or a Rebrand?

Healthcare Success

Tailoring your brand messaging and visual elements to speak directly to these audiences - whether doctors, hospitals, patients, or health insurance companies - will help ensure rebranding success and grow your business. In fact, the company we founded back in 2006 is a far cry from the agency we have become today.

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The Levels of Content & Why Healthcare Can’t Settle for Lower Tiers

Healthcare Success

When I first launched Healthcare Success in 2006, I attended Bruce Clay’s SEO training program for expert advice on optimizing my content for maximum online exposure and lead generation. I knew SEO would be essential for reaching my business goals and that doing it correctly from the start would be crucial.

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Deep Career Insights And A Side Of Orthopedics With Eric Ford Part 1

Evolve Your Success

I had the formal training from pharma on advertising perspective, and then my grassroots selling at Sears allowed me to build an exceptional resume leading up to my senior year. I was interviewing for this role, which was the national sales training role. You have to go through training, and you have to pass training.

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Is Your SEO Strategy Outdated? The Critical Shift to AI and Intent-Driven Search in Healthcare

Healthcare Success

And then previous to that, was in various kinds of IT roles, worked for a very small startup that actually trained the US Air Force and the Royal Canadian Mounted Police in Section 508 Compliance back in the day. That's that old, you know, think Bruce Clay kind of ran by that model as part of his trainings. Because when?

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Will A.I. Replace the Medical Sales Workforce and Surgeons? With Edouard Saget

Evolve Your Success

The difference is that our algorithm was trained to do all the human was doing. The reality is you train your AI. You have to train it. You can’t just train on good and good only. In 2006 or even a little bit earlier than that, Joel Matta was a very well-known orthopedic surgeon. A margin of error exists.