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(Editor’s Note: I wrote the first version of this blog post back in 2006 when we launched Healthcare Success. Every time I run into someone who is faced with the daunting challenge of marketing to doctors or other healthcare professionals, I giggle empathetically and say, “I feel your pain.”. Get Your Doctors’ Attention Immediately.
Currently, 40 biosimilars are FDA-approved and 25 have launched, whereas the EMA has approved 86 biosimilars since 2006. Patients may be reluctant to switch to biosimilars and doctors may have limited incentives to choose biosimilars. Further, there remains scepticism on the efficacy and safety of biosimilars.
At Healthcare Success, we have been sharing marketing knowledge, tips, and tricks since our agency’s founding in 2006. How to Ruin a Perfectly Good Physician Liaison Physician liaisons are crucial to business growth. Doctors There are more than one million active physicians in the United States.
It’s trying to do all the processing of the physician in their brain as how they would want to do it and telling a digital or software robot to do it on their behalf, and it works. Would you say it’s saving physicians time, money, and all the above? I’m assuming you’ve talked to 100 physicians by now.
As per the US Department of Justice, Biogen paid remuneration in the form of training and consulting fees and speaker honoraria, to induce physicians to prescribe the company’s drugs, in violation of the Anti-Kickback Statute. At the same time, companies need to prioritize their compliance programs. Biogen’s activity in multiple sclerosis.
It happens through close, collaborative relationships between your subject matter experts (most of whom are key stakeholders, physicians, and nurses) and writers. decision-makers, administrators, physicians, nurse practitioners), marketing executives, and key stakeholders.
You must consider the needs, wants, and preferences of patients, healthcare professionals, referring physicians, and other internal and external stakeholders. Strategies to improve customer service and overall patient experience Staff training —to ensure all physicians and medical staff are aligned with and embody the new brand values.
He accepted the companies’ position that the painkillers they supplied – some 51 million between 2006 and 2014 – were shipped “in good faith” by the distributors before being prescribed by physicians and dispensed by pharmacies, and they had no way of telling whether those prescriptions were legitimate.
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