Remove 2006 Remove Doctors Remove Physicians
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Marketing to Doctors and Physicians

Healthcare Success

(Editor’s Note: I wrote the first version of this blog post back in 2006 when we launched Healthcare Success. Every time I run into someone who is faced with the daunting challenge of marketing to doctors or other healthcare professionals, I giggle empathetically and say, “I feel your pain.”. Get Your Doctors’ Attention Immediately.

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Comparison of Humira biosimilars in the US and Europe

Pharmaceutical Technology

Currently, 40 biosimilars are FDA-approved and 25 have launched, whereas the EMA has approved 86 biosimilars since 2006. Patients may be reluctant to switch to biosimilars and doctors may have limited incentives to choose biosimilars. Further, there remains scepticism on the efficacy and safety of biosimilars.

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Our Most Popular Blogs

Healthcare Success

At Healthcare Success, we have been sharing marketing knowledge, tips, and tricks since our agency’s founding in 2006. How to Ruin a Perfectly Good Physician Liaison Physician liaisons are crucial to business growth. Doctors There are more than one million active physicians in the United States.

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Will A.I. Replace the Medical Sales Workforce and Surgeons? With Edouard Saget

Evolve Your Success

It’s trying to do all the processing of the physician in their brain as how they would want to do it and telling a digital or software robot to do it on their behalf, and it works. Would you say it’s saving physicians time, money, and all the above? I’m assuming you’ve talked to 100 physicians by now.

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Biogen’s $900 million settlement signals scrutiny on speaker fees

Pharmaceutical Technology

As per the US Department of Justice, Biogen paid remuneration in the form of training and consulting fees and speaker honoraria, to induce physicians to prescribe the company’s drugs, in violation of the Anti-Kickback Statute. At the same time, companies need to prioritize their compliance programs. Biogen’s activity in multiple sclerosis.

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The Levels of Content & Why Healthcare Can’t Settle for Lower Tiers

Healthcare Success

It happens through close, collaborative relationships between your subject matter experts (most of whom are key stakeholders, physicians, and nurses) and writers. decision-makers, administrators, physicians, nurse practitioners), marketing executives, and key stakeholders.

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Is it Time for a New Healthcare Brand – Or a Rebrand?

Healthcare Success

You must consider the needs, wants, and preferences of patients, healthcare professionals, referring physicians, and other internal and external stakeholders. Strategies to improve customer service and overall patient experience Staff training —to ensure all physicians and medical staff are aligned with and embody the new brand values.