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Marketing to Doctors and Physicians

Healthcare Success

(Editor’s Note: I wrote the first version of this blog post back in 2006 when we launched Healthcare Success. Every time I run into someone who is faced with the daunting challenge of marketing to doctors or other healthcare professionals, I giggle empathetically and say, “I feel your pain.”.

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MedicoReach Helped a Healthcare Brand Strategy and Positioning Firm to Get Their Requirements at the Eleventh Hour

Medico Reach

The Healthcare Brand Strategy and Positioning Firm was founded in 2006, and since then, it has expanded its offices to Canada and Japan as well. These include healthcare professionals, medical executive, doctors, and every relevant person. Client Background. Its headquarter is located in New Jersey. It was below 5%.

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Is it Time for a New Healthcare Brand – Or a Rebrand?

Healthcare Success

Did your business neglect to establish proper healthcare branding from the beginning? Most brands evolve every three to ten years, but healthcare rebranding doesn’t have to be scary or daunting. Today’s healthcare businesses face new and aggressive competition on multiple fronts.

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The Levels of Content & Why Healthcare Can’t Settle for Lower Tiers

Healthcare Success

Content comes in levels or tiers, and your healthcare website requires the highest level. Writing high-quality content for healthcare that ranks high on Google and drives consumer action is hard. Along with damaging your reputation among consumers and peers, it goes against Google’s quality standards for healthcare content.

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Katie Porter attacks pharma

World of DTC Marketing

2wo: The number of mergers and acquisitions(M&A) involving one of the top 25 firms in the pharmaceutical industry more than doubled from 2006 to 2016, and the practice doesn’t seem to be abating. The cost is estimated to be in the billions. By the way, Ms. Porter looks like she could lose some weight too.

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Our Most Popular Blogs

Healthcare Success

At Healthcare Success, we have been sharing marketing knowledge, tips, and tricks since our agency’s founding in 2006. Start With Some Classics Whether you’re a new marketer or a seasoned professional, take a deep dive into essential topics that can significantly impact your healthcare business.

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Securing every dose with an edible security technology for safe medicines

European Pharmaceutical Review

We hope that this article serves draws attention from the community and makes funding agencies aware of this imperative healthcare sustainability problem. World Health Organization; 2006. Fake drugs kill more than 250,000 children a year, doctors warn. About the author. References. Counterfeit medicines. Available from: [link].