2006 Doctors Healthcare 
Healthcare Success
JULY 5, 2022
(Editor’s Note: I wrote the first version of this blog post back in 2006 when we launched Healthcare Success. Every time I run into someone who is faced with the daunting challenge of marketing to doctors or other healthcare professionals, I giggle empathetically and say, “I feel your pain.”.
World of DTC Marketing
JANUARY 31, 2021
2wo: The number of mergers and acquisitions(M&A) involving one of the top 25 firms in the pharmaceutical industry more than doubled from 2006 to 2016, and the practice doesn’t seem to be abating. The cost is estimated to be in the billions. By the way, Ms. Porter looks like she could lose some weight too.
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Healthcare Success
NOVEMBER 17, 2023
Did your business neglect to establish proper healthcare branding from the beginning? Most brands evolve every three to ten years, but healthcare rebranding doesn’t have to be scary or daunting. Today’s healthcare businesses face new and aggressive competition on multiple fronts.
World of DTC Marketing
JUNE 4, 2021
After a visit to his doctor, he found out that he had diabetes and was immediately put on medication. A 2006 report by the Institute of Medicine helped establish how the rise in obesity among kids corresponds to the increased marketing of unhealthy food and drinks to them. But we’re not just influenced by their irresistible taste.
Healthcare Success
DECEMBER 10, 2024
Yet many healthcare organizations still rely on SEO strategies and tactics that were "best practices" a decade ago. Its no surprise that countless healthcare providers and other businesses are seeing drops in rankings and traffic after Google's Helpful Content Update. Did you know Google changes its algorithm up to 200 times a day?
Healthcare Success
FEBRUARY 21, 2023
Content comes in levels or tiers, and your healthcare website requires the highest level. Writing high-quality content for healthcare that ranks high on Google and drives consumer action is hard. Along with damaging your reputation among consumers and peers, it goes against Google’s quality standards for healthcare content.
pharmaphorum
NOVEMBER 9, 2022
The campaign captures the vibrancy of the haemophilia community – including people from different backgrounds, ages, and countries, highlighting their experiences as children, adults, parents, advocates, healthcare professionals, and caregivers. About the author. References. Berntorp E., Haemophilia. Nature Reviews. Disease Primers.
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