Remove 2006 Remove Competition Remove Physicians
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Marketing to Doctors and Physicians

Healthcare Success

Editor’s Note: I wrote the first version of this blog post back in 2006 when we launched Healthcare Success. It turns out that marketing to physicians can even be fun and easy when you overcome the obstacles which frustrate most others. How to create marketing and lead generation systems that get results. By Stewart Gandolf, MBA.

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U.S. market access landscape: A push for control is erasing the boundary between payers and providers in U.S. healthcare

Clarivate

The drug store entered the retail clinic business in summer 2006 by acquiring Minneapolis-based MinuteClinic, an already-established chain of retail-based healthcare clinics with many locations inside CVS pharmacies. In January 2023, VillageMD acquired Summit Health for $8.9 billion (with investments from Cigna’s Evernorth subsidiary).

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Comparison of Humira biosimilars in the US and Europe

Pharmaceutical Technology

Biosimilars are an important tool to facilitate competition, lower the price of drugs, and create savings across the board. Currently, 40 biosimilars are FDA-approved and 25 have launched, whereas the EMA has approved 86 biosimilars since 2006. The biosimilar market in the US may progress differently this time.

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Biogen’s $900 million settlement signals scrutiny on speaker fees

Pharmaceutical Technology

As per the US Department of Justice, Biogen paid remuneration in the form of training and consulting fees and speaker honoraria, to induce physicians to prescribe the company’s drugs, in violation of the Anti-Kickback Statute. More recently, Biogen has been facing competition from dimethyl fumarate generics.

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Our Most Popular Blogs

Healthcare Success

At Healthcare Success, we have been sharing marketing knowledge, tips, and tricks since our agency’s founding in 2006. How to Ruin a Perfectly Good Physician Liaison Physician liaisons are crucial to business growth. Doctors There are more than one million active physicians in the United States.

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Is it Time for a New Healthcare Brand – Or a Rebrand?

Healthcare Success

The healthcare industry is evolving, too, so it’s crucial to stay ahead of emerging trends—like the rise of healthcare consumerism and the intrinsic value of creating a positive patient experience—or risk falling behind your competition. Today’s healthcare businesses face new and aggressive competition on multiple fronts.

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The Levels of Content & Why Healthcare Can’t Settle for Lower Tiers

Healthcare Success

It happens through close, collaborative relationships between your subject matter experts (most of whom are key stakeholders, physicians, and nurses) and writers. decision-makers, administrators, physicians, nurse practitioners), marketing executives, and key stakeholders.