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Editor’s Note: I wrote the first version of this blog post back in 2006 when we launched Healthcare Success. It turns out that marketing to physicians can even be fun and easy when you overcome the obstacles which frustrate most others. How to create marketing and lead generation systems that get results. By Stewart Gandolf, MBA.
The drug store entered the retail clinic business in summer 2006 by acquiring Minneapolis-based MinuteClinic, an already-established chain of retail-based healthcare clinics with many locations inside CVS pharmacies. In January 2023, VillageMD acquired Summit Health for $8.9 billion (with investments from Cigna’s Evernorth subsidiary).
Biosimilars are an important tool to facilitate competition, lower the price of drugs, and create savings across the board. Currently, 40 biosimilars are FDA-approved and 25 have launched, whereas the EMA has approved 86 biosimilars since 2006. The biosimilar market in the US may progress differently this time.
As per the US Department of Justice, Biogen paid remuneration in the form of training and consulting fees and speaker honoraria, to induce physicians to prescribe the company’s drugs, in violation of the Anti-Kickback Statute. More recently, Biogen has been facing competition from dimethyl fumarate generics.
It’s trying to do all the processing of the physician in their brain as how they would want to do it and telling a digital or software robot to do it on their behalf, and it works. Would you say it’s saving physicians time, money, and all the above? I’m assuming you’ve talked to 100 physicians by now.
At Healthcare Success, we have been sharing marketing knowledge, tips, and tricks since our agency’s founding in 2006. How to Ruin a Perfectly Good Physician Liaison Physician liaisons are crucial to business growth. Doctors There are more than one million active physicians in the United States.
The healthcare industry is evolving, too, so it’s crucial to stay ahead of emerging trends—like the rise of healthcare consumerism and the intrinsic value of creating a positive patient experience—or risk falling behind your competition. Today’s healthcare businesses face new and aggressive competition on multiple fronts.
It happens through close, collaborative relationships between your subject matter experts (most of whom are key stakeholders, physicians, and nurses) and writers. decision-makers, administrators, physicians, nurse practitioners), marketing executives, and key stakeholders.
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