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The most significant threat to American healthcare

World of DTC Marketing

spent $190 billion on obesity-related health care expenses in 2005-double previous forecast. (1) 11 of every healthcare dollar spent. And where is the healthcare industry in all this? The American healthcare system is too profitable for any provider to step forward and stand against obesity. By one estimate, the U.S.

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Phreesia on the power of personalization and a privacy-first model

Fierce Pharma

Founded in 2005, Phreesia provides cutting-edge technology that helps healthcare organizations engage patients more effe | Founded in 2005, Phreesia provides cutting-edge technology that helps healthcare organizations engage patients more effectively, empowering them to take an active role in their care.

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Direct to Patient Healthcare

Healthcare Success

Struggling with burnout while maintaining high-quality healthcare services that patients love? Tune in to our latest podcast as Lee Aase, founder of HELPCare, LLC, shares how he transitioned from his pioneering social media work at Mayo Clinic to lead an innovative membership-based direct-to-patient healthcare business.

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Healthcare Systems Today And The Role Of Social Media Within It With Dr. Alejandro Badia

Evolve Your Success

Join us for an enlightening conversation with the distinguished Dr. Alejandro Badia, a world-renowned hand surgeon and healthcare advocate. Dr. Badia provides fascinating insights into the evolution of medical practice, the complexities of Medicare and Medicaid, and his relentless pursuit of high-quality healthcare services.

Media 52
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Obesity represents a catastrophic failure of government policy, public health, and medicine

World of DTC Marketing

From 2005 to 2014, most cancers associated with overweight and obesity increased in the United States, while cancers associated with other factors decreased. Breast (in women who have gone through menopause). Colon and rectum. Gallbladder. Upper stomach. Meningioma (a type of brain cancer). Multiple myeloma.

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Is the launch environment really more competitive now?

pharmaphorum

Starting with the primary care era of 1997-2005, when key launches were primary care blockbusters, such as Losec, Diovan, and Lipitor, IQVIA took five key therapy classes from that era that consistently appeared in the top 10 therapy area by sales for the time period of the era.

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The Ripple Effect: How Pharmaceutical Advertisements Impact the Industry and Beyond

Pharma Marketing Network

From influencing patient behavior to shaping the way healthcare providers prescribe medications, these advertisements play a crucial role in the pharmaceutical industry. However, the effects of these advertisements are not always positive, as they can also lead to overdiagnosis, overtreatment, and higher healthcare costs. Goozner, M.