Contrarian Sales Techniques

DECEMBER 14, 2022

He was an experienced sales and marketing professional. He founded and managed Flaum Navigators, an agency that focuses on sales and marketing. He then launched Flaum Navigators in 2004, which was a consultancy that sought to help clients embrace innovation in medical sales and marketing.

Marketing 52

Marketing Pharma Medical sales Sales 52

pharmaphorum

NOVEMBER 1, 2022

healthcare facilities were found to have an EHR system fully implemented by 2004. Today, specialty drug sales represent more than half of all drug spending. The Institute of Medicine first advocated a shift from paper-based to electronic medical records in 1992 , yet, only 13% of U.S. Many are still making the transition.

Patients 98

Patients Electronics Healthcare Healthcare 98

Contrarian Sales Techniques

FEBRUARY 23, 2023

While building and maintaining relationships with key opinion leaders (KOLs) and thought leaders is an essential part of a pharmaceutical sales representative's job, there have been cases where reps have misused their relationship with KOLs to influence prescriptions. Vioxx was a pain reliever that was introduced by Merck in 1999.

Ethics 52

Ethics Pharmaceutical Sales Sales Safety 52

Pharmaceutical Technology

JANUARY 6, 2023

In 2020, the Federal Trade Commission issued a report regarding settlements reached between brand and generic manufacturers in FY 2017 and noted that “for the first time since [FY] 2004, no settlement agreement in [FY] 2017 contains a no-[authorized generic] AG commitment.”. Throughout 2022, Novartis was at the opposing ends of legal cases.

Pharmaceutical 97

Pharmaceutical Doctors Healthcare Provider Prescription 97