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New Prescription Migraine Drugs Aren’t Resonating with Patients—Here’s How Pharma Can Boost Uptake

PM360

Despite a slew of prescription options and widespread advertising pushes, most patients are sticking with over-the-counter (OTC) remedies rather than trying new preventive medications, according to Phreesia Life Sciences’ survey results collected from more than 4,000 patients checking in for their doctors’ appointments in July 2021.

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Botanical drugs – what is the best way forward for regulatory and market approval?

European Pharmaceutical Review

1 For use as prescription drugs, a botanical product must be approved by the FDA: to date, only two have gained this approval. 10 Directive 2004/24/EC introduced a registration scheme for traditional herbal medicines and requires herbal remedies sold over the counter in the UK to be registered. 2012/1916). 2012/1916).

Marketing 103
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A Pharma Marketing Pioneer, Sander Flaum, Passed Away

Contrarian Sales Techniques

He then launched Flaum Navigators in 2004, which was a consultancy that sought to help clients embrace innovation in medical sales and marketing. His most recent column, "For a Pop in Prescriptions," was featured in the December 2022 edition of Med Ad News. He earned his undergraduate and MBA degrees from The Ohio State University.

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API nitrosamines: method sensitivity issues

European Pharmaceutical Review

Procedure under Article 5(3) of Regulation EC (No) 726/2004. Presented to: Prescription/Non-Prescription Stakeholder Forum November 19, 2020. European Directorate for the Quality of Medicines & HealthCare. 2022 [cited 30 July 2022]. Available from: [link]. USP: <1469> Nitrosamine Impurities. Assessment report.

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Specialty pharma’s next big opportunity: it’s time for patient access to adopt an open protocol

pharmaphorum

healthcare facilities were found to have an EHR system fully implemented by 2004. The Institute of Medicine first advocated a shift from paper-based to electronic medical records in 1992 , yet, only 13% of U.S. Many are still making the transition. Today, specialty drug sales represent more than half of all drug spending.

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The Dark Side of KOL Relationship

Contrarian Sales Techniques

While building and maintaining relationships with key opinion leaders (KOLs) and thought leaders is an essential part of a pharmaceutical sales representative's job, there have been cases where reps have misused their relationship with KOLs to influence prescriptions. One of the most notable cases was the Vioxx scandal in the early 2000s.

Ethics 52
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Exforge antitrust settlement caps Novartis’ year of legal disputes

Pharmaceutical Technology

In 2020, the Federal Trade Commission issued a report regarding settlements reached between brand and generic manufacturers in FY 2017 and noted that “for the first time since [FY] 2004, no settlement agreement in [FY] 2017 contains a no-[authorized generic] AG commitment.”. Throughout 2022, Novartis was at the opposing ends of legal cases.