The Dark Side of KOL Relationship
Contrarian Sales Techniques
FEBRUARY 23, 2023
While building and maintaining relationships with key opinion leaders (KOLs) and thought leaders is an essential part of a pharmaceutical sales representative's job, there have been cases where reps have misused their relationship with KOLs to influence prescriptions. One of the most notable cases was the Vioxx scandal in the early 2000s.
52 
Let's personalize your content