The Dark Side of KOL Relationship
Contrarian Sales Techniques
FEBRUARY 23, 2023
However, it was later discovered that the drug increased the risk of heart attacks and strokes, and it was eventually pulled from the market in 2004. Another example is the case of Purdue Pharma and the opioid crisis. Here are some strategies that can be used to build relationships with KOLs in a responsible and ethical manner: 1.
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