The Dark Side of KOL Relationship
Contrarian Sales Techniques
FEBRUARY 23, 2023
It was marketed aggressively to doctors and was touted as a safer alternative to other pain relievers on the market. However, it was later discovered that the drug increased the risk of heart attacks and strokes, and it was eventually pulled from the market in 2004. Vioxx was a pain reliever that was introduced by Merck in 1999.
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