pharmaphorum

NOVEMBER 9, 2022

The present moment within and without healthcare, biotech, and pharma is a difficult and pivotal time in history, a time in which such issues need must be addressed. The keynote address of the event entire came from Stella Kyriakides, commissioner for health and food safety at the European Commission. Her opener?

Insurance 98

Insurance Patients Healthcare Healthcare 98

PM360

JUNE 11, 2022

Qualitative and quantitative research help pharma brand teams understand physician and patient attitudes, behaviors, and perspectives. For example, consider a pharma brand team trying to market its newest triple inhaler therapy for the treatment of COPD against its top competitor. Seize the Initiative.

Marketing 52

Marketing Competition Pharma Manufacturing 52

Pharmaceutical Technology

AUGUST 26, 2008

However, a wave of exciting monoclonal antibody products was being developed, and these were quickly partnered with big pharma which demonstrated the increasing commercial opportunity for biotechnology. “There have been doubts about the extent to which the high prices paid by big pharmaceuticals were justified in the short term.”

Pharmaceutical 40

Pharmaceutical Manufacturing Biopharma Medicine 40