PM360

JUNE 11, 2022

This article will explore how life sciences marketers can increase their competitive advantage by applying the discipline’s basic principles to their own strategies. In terms of branding, this judo principle lies at the nexus of three interrelated concepts: market research, competitive analysis, and brand positioning.

Marketing 52

Marketing Competition Pharma Manufacturing 52

Evolve Your Success

MAY 2, 2023

She offers tips and insights on how to write a winning medical sales resume that will help you stand out from the competition and land your dream job. This was in late 2003. Did I help increase safety numbers and decrease falls? They’ve got a lot of competition out there. Go save us some money.” Who cannot relate to that?

Medical sales 246

Medical sales Medical Sales Management 246

PM360

APRIL 25, 2023

Although AbbVie’s patent for Humira officially expired in 2016, the legal and regulatory delays paused competition for Humira until 2023. The increase, from ASP plus 6% to ASP plus 8%, will last for five years, and may help increase access to and utilization of biosimilars and promote competition in the marketplace.

Marketing 97

Marketing Competition Government Manufacturing 97