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12 Brilliant Healthcare Marketing Campaign Initiatives

Medico Reach

After all, healthcare is a sensitive topic for most people, especially racial and ethnic minorities. This adds to the existing obstacles in the healthcare related marketing efforts. Healthcare advertisements that feature patient experiences can evoke powerful emotions. Operating a medical business can be difficult.

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EU proposes new blood, tissues and cells Regulation

European Pharmaceutical Review

The European Commission (EC) has issued a draft proposal for a new EU Regulation on blood, tissues and cells (BTC) to help increase the safety and quality of substances of human origin (SoHO). The EC noted that the EDQM’s standards “will now become the primary means to meet the EU standards of quality and safety for BTC.”.

Safety 116
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Personalizing the Cancer Patient Journey

Pharma Marketing Network

It is too soon to say if the healthcare industry is on the verge of adopting a retail-style customer focus, however, if we learned anything from the pandemic, it is that patients now realize so much more is possible. How will healthcare respond? The IMPORTANCE of PHARMACOVIGILANCE Safety Monitoring of Medicinal Products.

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Competition is on the horizon for costly narcolepsy treatments

pharmaphorum

Sodium oxybate — which in the late 1980s was marketed to bodybuilders and then became known as GHB and criminally used as a date rape drug — has been sold under the brand name Xyrem after gaining FDA approval in 2002. Jason Peterson RPh is a clinical pharmacist at RemedyOne, with over 25 years of experience in healthcare and pharmacy.

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Preparing for stricter standards on substances of human origin

European Pharmaceutical Review

Covered SoHO activities are “action[s], or series of actions, that [have] a direct impact on safety, quality or efficacy of SoHOs.” This will enable better monitoring of the safety and quality of these products, but it may also require additional investments in IT infrastructure.

Safety 75
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Indivior must go to court over addiction drug monopoly claim

pharmaphorum

The state alleges that the drugmaker made false and misleading claims that Suboxone film was less subject to diversion and abuse, and less likely to be accidentally swallowed by children, blocking generic competition that would have reduced pressure on healthcare budgets during an epidemic of opioid abuse.

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A Primer on Telepharmacy

Nixon Gwilt Law

Some of the country’s largest healthcare companies (e.g., CVS, Walgreens, and Optum) are using telepharmacy as part of their long-term strategy to deliver whole-person healthcare. Telepharmacy is growing at a rapid pace. This enables pharmacies to operate with more efficient staff structures, and for extended hours (e.g., & Prof.

Medical 52