pharmaphorum

DECEMBER 14, 2022

But increased competition is on the horizon. Sodium oxybate — which in the late 1980s was marketed to bodybuilders and then became known as GHB and criminally used as a date rape drug — has been sold under the brand name Xyrem after gaining FDA approval in 2002. Competition starts to heat up. Classic treatment options.

Competition 116

Competition FDA Pharmaceutical Marketing 116

European Pharmaceutical Review

DECEMBER 14, 2023

Over the past few years, we have researched the types of evidence used in regulatory decisions for drug product withdrawals due to safety concerns in Europe. But from a safety point of view, observational studies can be more representative of the population the drug will serve. Meta-analyses contributed least frequently (31.4

Medicine 116

Medicine Safety Competition Medical 116

pharmaphorum

AUGUST 24, 2022

Indivior has failed in its bid to prevent a lawsuit claiming that it illegally blocked competition to opioid addiction drug Suboxone from coming to court in the US. Indivior made an application for a judgment in its favour without coming to trial, but that has been denied by Judge Mitchell Goldberg in a Philadelphia court. .”

Competition 52

Competition Marketing Healthcare Healthcare 52

Medico Reach

AUGUST 30, 2022

To address the shortage of nurses in the US , Johnson & Johnson started the Nurses’ Future initiative in 2002. The Anne Arundel’s Medical Center hosted a competition that required participants to submit a selfie with a natural or fake mustache. ‘Preparing Nurses for The Future’ by Johnson & Johnson.

Healthcare 52

Healthcare Healthcare Marketing Medical 52

PharmaKinnex

AUGUST 23, 2022

Let’s dive into the current state of the pharma industry and learn more about what your team can do to stay ahead of the curve and the competition. More convenience and safety? PharmaKinnex’s multi-channel marketing approach gets the message across with clarity and consistency, breaking through the noise of the competition.

Pharma 52

Pharma Sales Sales Strategy Marketing 52

Evolve Your Success

MAY 30, 2023

What’s happening where companies in healthcare do a great job is product training and on training their teams to communicate the clinical safety and efficacy aspects of their technology. That changed into a big change management effort I worked on when Johnson & Johnson tried to buy the company back in like 2002. That didn’t work.

Medical sales reps 52

Medical sales reps Medical sales Sales Medical 52