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By prioritizing staff education, starting small with practical applications, and establishing clear guidelines, local health departments can lay the foundation for sustainable AI adoption. This approach ultimately enhances efficiency, improves health outcomes, and ensures cost-effective care for the communities they serve. The post Bridging the AI Gap in Local Health: Practical Steps for Adoption appeared first on MedCity News.
Want to thrive in medical sales? In this episode, TJ, a regional business director specializing in cardiology, shares insider strategies for successfrom fostering a growth mindset to mastering self-leadership. Learn how top performers refine their processes, understand their motivations, and leverage innovation to drive sales in coronary artery disease and structural heart technologies.
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AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
The US Food and Drug Administration (FDA) has approved Blujepa ( gepotidacin ) antibiotic for uncomplicated urinary tract infections (uUTIs) in female adults and paediatric patients aged 12 years old and over. The first-in-class bactericidal drug is indicated for such infections caused by E scherichia coli, Klebsiella pneumoniae, Citrobacter freundii complex, Staphylococcus saprophyticus and Enterococcus faecalis.
Novo Nordisk is licensing rights to a United Biotechnology drug that sparks metabolic effects by binding to and activating receptors for GLP-1, GIP, and glucagon. Separately, the pharma giant said its recently announced discounted price for obesity medication Wegovy is now expanding to traditional pharmacies. The post Novo Nordisk Bets $200M on Triple-Targeting Drug for Obesity and Other Metabolic Diseases appeared first on MedCity News.
Novo Nordisk is licensing rights to a United Biotechnology drug that sparks metabolic effects by binding to and activating receptors for GLP-1, GIP, and glucagon. Separately, the pharma giant said its recently announced discounted price for obesity medication Wegovy is now expanding to traditional pharmacies. The post Novo Nordisk Bets $200M on Triple-Targeting Drug for Obesity and Other Metabolic Diseases appeared first on MedCity News.
Automation, AI, budget cuts, and evolving digital strategies have prompted a growing question among pharmaceutical marketing teams: Is my pharma marketing job at risk? As companies adapt to more agile workflows and redefine what modern commercialization looks like, the roles of marketing professionals are being evaluated more critically than ever before.
Corporate incentive trips are about more than just rewarding employees for their hard worktheyre about creating a transformative experience that motivates, inspires, and propels the team toward greater success. Whether its a tropical getaway, a luxury retreat, or an unforgettable adventure, the goal is to recharge your teams spirit, reinforce your companys values, and encourage them to continue striving for excellence.
Innovative research suggests that a combination cleaning approach can reliably eliminate mycoplasma, viruses, and endotoxin contaminants in biosafety cabinets. The study proposed that wiping with various disinfectants (distilled water, ethanol, and benzalkonium chloride (BKC)), together with UV irradiation was optimal for changeover cleaning. Optimising contaminant removal in biosafety cabinets Mizuno et al. stated that their study is the first to provide reference data of different cleaning met
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Soleno Therapeutics Vykat XR is now FDA approved for treating hyperphagia, or excessive hunger, in patients with Prader-Willi syndrome. The once-daily pill is the first approved therapy for this rare disease, a leading cause of childhood obesity. The post Rare Metabolic Disease That Leads to Childhood Obesity Gets Its First FDA-Approved Drug appeared first on MedCity News.
Introduction Weekends may be synonymous with relaxation, but for pharma marketing professionals, they offer an unmatched window to recalibrate. When deadlines arent looming and inboxes arent overflowing, theres finally time to revisit trends, read strategy insights, and uncover tools to elevate your marketing game. The Pharma Marketing Network serves as an ideal destination for this kind of weekend deep-dive.
The agency is still unclear about where it will stand on clinical trial diversity, but companies are looking for answers and leaning toward good science.
New York Joins Growing Wave of State Health Privacy Laws If you think that patient health data is exclusively regulated by the Health Insurance Portability and Accountability Act (HIPAA) think again. In addition to comprehensive consumer privacy laws (e.g., CCPA), states like Washington, through its My Health My Data Act (MHMDA), are diving headfirst into their own regulations around health information privacy.
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As leaders, we often talk about our teams in terms of productivity, performance, and results. But lets take a step back: how often do we define our employees as people first? In a world that emphasizes output, its easy to forget that behind every task and every deadline is a human being with unique skills, dreams, and challenges. When we recognize this, the workplace dynamic transformsimproving not only the atmosphere but also overall performance.
Enhancing the accessibility of trustworthy medicines information and the availability of SRDs while also improving search technologies will ensure HCPs can quickly obtain accurate answers to their specific questions. The post The Challenges Of HCPs Accessing Reliable Online Medicines Informationand What Pharma Companies Can Do To Improve Information Sharing appeared first on MedCity News.
Introduction Pharmaceutical marketing is entering a new era in 2025, driven by rapid advancements in technology, evolving patient expectations, and tighter compliance demands. As industry leaders adapt to digital-first communication and omnichannel engagement, the need for smart, scalable, and strategic marketing tactics is more urgent than ever. Whether you’re launching a new branded drug or optimizing an established portfolio, staying ahead of the curve in pharmaceutical marketing has be
Speaker: Simran Kaur, Founder & CEO at Tattva Health Inc.
The healthcare landscape is being revolutionized by AI and cutting-edge digital technologies, reshaping how patients receive care and interact with providers. In this webinar led by Simran Kaur, we will explore how AI-driven solutions are enhancing patient communication, improving care quality, and empowering preventive and predictive medicine. You'll also learn how AI is streamlining healthcare processes, helping providers offer more efficient, personalized care and enabling faster, data-driven
MSD (Merck) has gained global rights to develop, manufacture and commercialise an oral small molecule Lipoprotein(a) inhibitor, currently being investigated in a Phase II clinical trial for atherosclerosis.Jiangsu Hengrui Pharmaceuticals Co., Ltd (Hengrui Pharma) has agreed to license its drug candidate HRS-5346 worldwide, excluding the Greater China region.As part of the agreement, MSD will give Hengrui Pharma an initial sum of $200 million in exchange for rights to its Lp(a) inhibitor.
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The FDA approved GSK antibiotic Blujepa as a treatment for uncomplicated urinary tract infections. The drugs novel mechanism of action addresses a broader range of pathogens and could offer a way to lower the potential for drug resistance. The post FDA Approves First-in-Class GSK Antibiotic for Common Type of Urinary Tract Infection appeared first on MedCity News.
Introduction Social media advertising has undergone a major transformation in the pharmaceutical industry over the past decade. What once was a cautious, slow-moving experiment has now become a vital component of modern pharma marketing strategies. The increasing integration of platforms like LinkedIn, X (formerly Twitter), YouTube, and even TikTok has dramatically shifted how pharma brands engage with healthcare professionals (HCPs), patients, and caregivers.
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The global pharmaceutical & biotechnology environmental monitoring market is expected to expand with a CAGR of 6.2 percent between 2025 and 2031, according a report by Lucintel. Several factors are fuelling this growth, including greater adoption of advanced innovations such as cloud technology, which are driving efficiencies and accuracy, the research highlighted.
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LONDON, 25 March 2025 – The Creative Floor Healthcare Awards have awarded this years Talent & Diversity to four charities – Key4Life, The Ideas Foundation, School of Communication of Arts and Brixton Finishing School. The awards continue to be the only health and wellness award show in the world to donate a percentage of profits towards a Talent & Diversity Fund, that helps people from under-represented communities into health and wellness communication agencies.
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