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A 2,100% Markup: My Battle with a Vastly Overpriced Knee Brace — and U.S. Healthcare

MedCity News

I asked if I could purchase the brace myself and bring it to the surgery. The answer was an unequivocal no: the health insurers contracted rate required me to purchase the brace from the hospital as part of the procedure. The post A 2,100% Markup: My Battle with a Vastly Overpriced Knee Brace and U.S. Healthcare appeared first on MedCity News.

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How to Succeed as a Clinical Specialist in Medical Sales With Gina Torres

Evolve Your Success

Breaking Into Medical Sales: Gina Torres’s Journey from Nurse to Industry Expert In this inspiring episode, Gina Torres, a seasoned peripheral vascular representative, shares her incredible transition from a peripheral vascular nurse to a top medical device sales expert at Shockwave. Discover how she leveraged her clinical background to drive innovation and improve patient outcomes, particularly in preventing amputations for those with peripheral arterial disease.

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Inside Healthcare’s Hottest New AI Category: Agentic AI

MedCity News

Healthcare organizations are starting to implement AI agents autonomous, task-specific systems designed to perform functions with little or no human intervention. While initial adoption is focused mainly on non-clinical areas like scheduling and prior authorizations, experts predict that AI agents could eventually play a role in clinical decision-making, provided they meet rigorous safety and reliability standards.

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What’s driving pharma’s layoffs in 2025

PharmaVoice

Familiar foes in the industry have claimed a slew of jobs in recent months.

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The Intersection of AI and Sales: Personalization Without Compromise

Speaker: Jesse Hunter and Brynn Chadwick

Today’s buyers expect more than generic outreach–they want relevant, personalized interactions that address their specific needs. For sales teams managing hundreds or thousands of prospects, however, delivering this level of personalization without automation is nearly impossible. The key is integrating AI in a way that enhances customer engagement rather than making it feel robotic.

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Bristol Myers Squibb to acquire 2seventy bio

European Pharmaceutical Review

Bristol Myers Squibb has agreed a merger with 2seventy bio in a deal worth approximately $286 million. A year ago, 2seventy decided to exclusively focus on unlocking the value of Abecma, with the goal of delivering more time for people living with multiple myeloma and maximizing value for all stakeholders, stated Chip Baird, Chief Executive Officer, 2seventy bio.

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AstraZeneca and Ionis win EU approval for ATTR polyneuropathy

Pharmaceutical Technology

AstraZeneca and Ionis are intensifying their competition with Alnylam by securing an EU approval for Wainzua.

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As tariffs loom over pharma manufacturing, a reshoring effort is underway — but not without challenges

PharmaVoice

Experts say cost and other barriers present challenges to returning to U.S. shores.

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MSD bolsters US manufacturing capacity with $1b investment

European Pharmaceutical Review

MSD has announced it has opened a new $1 billion vaccine manufacturing facility at its site in Durham, North Carolina, US. “Expanding our state-of-the-art manufacturing facility in Durham marks a significant milestone in our efforts to strengthen our production and manufacturing capabilities in the US,” commented Sanat Chattopadhyay, Executive Vice President and President, Merck Manufacturing Division.

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Strategies For A Pharma Ad Ban on TV

Pharma Marketing Network

Table of Contents The Impact of a Pharma Ad Ban on TV Digital Marketing as a Primary Alternative Leveraging Data-Driven Advertising Strategies Strengthening Direct-to-Consumer (DTC) Engagement The Impact of a Pharma Ad Ban on TV The potential for a pharma ad ban on TV has sparked intense discussions among marketing executives. If regulations change, pharmaceutical brands must rethink their advertising strategies to maintain visibility and patient engagement.

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5 Ways You Can Win Faster with Gen AI in Sales

Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.

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What If Part of the $500 Billion AI Allocation Was Focused On Women’s Health?

MedCity News

With $500 billion allocated to the Stargate initiative, just imagine what could be done if 10% of that focused on women, who make up 51% of the population. The post What If Part of the $500 Billion AI Allocation Was Focused On Womens Health? appeared first on MedCity News.

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Nuvera launches expanded data-driven solutions and grows leadership team to elevate the patient and HCP experience

PM360

Cedar Knolls, NJ March 12th, 2025 Nuvera, part of Inizio Engage, has launched an expanded set of data led, insights-driven client solutions and strengthened its dynamic leadership team under the guidance of Derek Cothran, all showcased in its newly launched website. Nuvera is a leading consulting firm dedicated to designing, building, and measuring patient and HCP treatment experiences for rare diseases, specialty medicines, and cell and gene therapeutics.

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Lawmakers tease out pharma’s influence over RFK Jr. through probe into Mar-a-Lago meetings

PharmaVoice

HHS head Robert F. Kennedy Jr. has long been an opponent of pharma influence in government. U.S. lawmakers are asking whether unofficial Mar-a-Lago meetings point to a change of heart.

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Ono earmarks $940m to gain rare blood cancer therapy from Ionis

Pharmaceutical Technology

Ono Pharmaceuticals has secured the global rights to sapablursen, an RNA-targeting therapy by Ionis to treat polycythemia vera (PV).

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AI in Marketing & Sales: Today’s Tools, Tomorrow’s Potential

Speaker: Kevin Burke

AI is reshaping marketing and sales, empowering professionals to work smarter, faster, and more effectively. This webinar will provide a practical introduction to AI, focusing on its current applications, transformative potential, and strategies for successful implementation in your organization. Using real-world examples and actionable insights, we’ll examine how businesses are leveraging AI to increase efficiency, enhance personalization, and drive measurable results.

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How to integrate AI in Pharma Marketing

Pharma Marketing Network

Table of Contents Understanding the Role of AI in Pharma Marketing Key Benefits of AI Integration in Pharma Marketing AI-Powered Strategies for Pharma Marketers Overcoming Challenges in AI Adoption Understanding the Role of AI in Pharma Marketing The pharmaceutical industry is undergoing a digital transformation, and AI in pharma marketing is at the forefront of this evolution.

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Buprenorphine Access Still Lags, Even After Major Federal Policy Changes

MedCity News

While the drop in drug overdose deaths is promising, and could potentially be partially attributed to the efforts of the federal government, we must remain cognizant about the sheer number of lives we continue to lose every year to overdose. The post Buprenorphine Access Still Lags, Even After Major Federal Policy Changes appeared first on MedCity News.

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Full Tolerance Coverage Method for Assessing Uniformity of Dosage Units with Large Sample Sizes

PharmaTech

The full tolerance coverage method is introduced as a coverage estimation approach for assessing the uniformity of dosage units from large sample sizes, ensuring that no dosage unit exceeds the specification range.

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The first new type of drug for Tourette syndrome in over 50 years is close to the FDA’s doorstep

PharmaVoice

Emalex Biosciences is full steam ahead with a targeted 2026 approval and launch for its novel drug.

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10 Ways to Leverage Buyer Signals and Drive Revenue

In today’s ultra-competitive markets, it’s no longer enough to wait for buyers to show obvious signs of interest. Instead, sales teams must be proactive, identifying and acting on nuanced buyer behaviors — often before prospects are fully ready to make a purchase. In this eBook from ZoomInfo & Sell Better, learn 10 actionable ways to use these buyer signals to transform your sales strategy and close deals faster.

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Roche builds in obesity with $5.3bn Zealand licensing deal

pharmaphorum

Roche has parted with $1.4 billion upfront to secure rights to an obesity candidate developed by Zealand Pharma.

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Paid Social Media Campaigns for Pharma: Maximizing Engagement & Compliance

Pharma Marketing Network

Introduction Social media advertising has become an essential part of pharmaceutical marketing, offering direct access to healthcare professionals (HCPs), patients, and caregivers. However, paid social media campaigns in the pharmaceutical industry come with unique challenges, from strict regulatory guidelines to platform restrictions and audience targeting complexities.

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Roche Puts Up $1.65B to Partner With Zealand on ‘Future Foundational Therapy’ for Obesity

MedCity News

Roche will share in developing and commercializing petrelintide, a clinical-stage Zealand Pharma drug that activates the amylin receptor to spark weight loss. This agreement represents the highest total financial consideration in the obesity field to date. The post Roche Puts Up $1.65B to Partner With Zealand on Future Foundational Therapy for Obesity appeared first on MedCity News.

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New weight-loss pill shows promising results

PharmaTimes

Oxford Medical Products targets overweight individuals

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AI Strategies for Sales Managers: How to Cut Down on Tedious Admin Work

What if you could help your sellers stop wasting 72% of their day on non-selling activities and focus on bringing in revenue? Incorporating AI in your enablement workflows can help you cut down on busy work, get projects done faster, and let your team (and you!) focus on making a bigger impact. We put together this guide to show you how to use AI to cut time and costs for projects, including collateral creation, development of training videos, and automating tedious processes.

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Takeda’s $770M deal deepens Big Pharma’s omics push

PharmaVoice

The pharma giant announced a new partnership with BridGene Biosciences that will use its IMTAC platform for drug discovery.

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Gates-backed game aims to raise HPV awareness in Africa

pharmaphorum

Psyon is running a pilot study of a game that aims to raise awareness of HPV infection and vaccination in sub-Saharan Africa.

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Pharma Marketing Resources

Pharma Marketing Network

Introduction Pharma marketing is constantly evolving, with new digital tools, regulatory updates, and data-driven strategies shaping the industry. Staying ahead requires access to reliable resources that help teams navigate the complexities of compliance, engagement, and campaign effectiveness. However, with so much information available, finding the right resources can feel overwhelming.

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Navigating Diagnostic Deserts: How Portable Ultrasound is Improving Maternal Healthcare in Africa

MedCity News

Providing affordable point-of-care diagnostic tools can be instrumental in quickly and efficiently assessing the well-being of all people, especially pregnant mothers. This can empower healthcare providers to be better diagnosticians and improve overall patient care, particularly for those at risk. The post Navigating Diagnostic Deserts: How Portable Ultrasound is Improving Maternal Healthcare in Africa appeared first on MedCity News.

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Signal-Based Selling: How to Leverage 4 Key Buying Signals

As prospects define their problem, search for solutions, and even change jobs, they are generating high-value signals that the best go-to-market teams can leverage to close more deals. This is where signal-based selling comes into play. ZoomInfo CEO Henry Schuck recently broke down specific ways to put four key buying signals into action with the experts from 30 Minutes to President’s Club.

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Dementia drug neflamapimod shows positive phase 2b trial results

PharmaTimes

CervoMed's therapy demonstrates significant improvement in patients

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Pricing transparency is in the spotlight — and that could be good news for drugmakers

PharmaVoice

An opaque system of rebates and discounts makes understanding a drug’s true price near impossible, even for experts. Can efforts to bring transparency into that system now pan out?

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Artificial intelligence is making clinical supply chains more efficient and more sustainable: here’s how

Pharmaceutical Technology

The potential applications of artificial intelligence (AI) in biopharmaceuticals appear wide-ranging and transformative.

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